How Many Backlinks We Need
When you first embark on a link-building campaign, it seems pretty daunting to think about building hundreds or even thousands of links back to your site. If you are a beginner to link building, you may be wondering how many back links are enough? That really depends on what you are trying to accomplish. The main purpose of building back links is to make the search engines see your website as being relevant to a specific search term.
For example, if you have a website built around the keyword phrase “how to make strawberry jam” you would want to create links that use that search term for the anchor text. When you have plenty of these links sprinkled around the internet, the search engines see your site as being a good match for that search term.
Your main goal is to have your site be relevant enough to come up within the first 10 results on a Google search (and other search engines too, but Google definitely has the majority of internet searches). Exactly how many of these links you need will depend on a few factors:
How Many Competing Sites
Go to Google.com and do a search on your key phrase with quotation marks: “search phrase” Then look to see how many websites come up for that exact phrase. Make a list of the URLs for the top 10 websites. Now go to Yahoo.com and do a link search for each of the top ten sites, like this: link: http://blog.tradetang.com which will show you how many incoming links each website has. You can also check your own site’s back links this way. Helpful Hint: If you use Mozilla Firefox browser, there is a plug-in called SEO Quake that will show you this information instead of doing it manually. Ideally you want to create more links than those sites in the top 10 have – but it’s not always necessary either because other factors can be even more important, like:
Age of Site(s)
Older sites get ranked higher than newer sites, so you may have to be patient if you are trying to outrank an older site and your site isn’t that old yet.
Search Engine Optimization
If the top 10 sites are not as well optimized for the search phrase as yours is, it’s very possible to overtake them in the search results eventually.
There are no hard and fast rules about how many links to build; a very general goal is to keep going until you have at least several hundred, or better yet, a couple thousand. If that sounds like it would take forever, you may be surprised by how quickly they can add up.
Note that your dedication in building back links may not be clear immediately. Sometimes it takes a few months before you’ll start to see obvious progress – but it is well worth the effort in the long run.
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